From Tempus Fugit Spirits: "Alessio Vermouth Bianco is an historic variation of Italian Sweet Vermouth, regarded as a "Vino di Moda" (fashion wine). The first "Vermouth Blanc" was most likely invented in Chambéry (now France) in the early 1880's, as a marketing effort to counter the traditional competition in Turin (now Italy), when these two cities were part of the Duchy of Savoy. Vermouth Blanc was made with a similar recipe as traditional sweet vermouth, but was filtered to be completely clear and was sometimes referred to as "Semi-sweet". Up to the end of the 19th century, it went mostly unnoticed, except as novelty in the Chambéry region. A few Italian producers decided to make their own, and Vermouth Bianco was introduced in Italy at the beginning of the 20th century. It was designed to attract a sophisticated '20th Century' palate, and more specifically to women of the era. Alessio Vermouth Bianco strives to capture the idea of a crystalline elegance in the glass and on the palate. Warm spices and mild bitterness are tempered with a bright, crisp citrus finish. Enjoy chilled on its own or as an alternative to traditional Italian Sweet Vermouths in your favorite classic cocktails."